STC Rochester Chapter 2011-2012
November Member Meeting
Tuesday, November 15, 2011
5:30 to 8:30 pm
Towpath Cafe in the Box Factory
6 North Main Street
Fairport, NY 14450
Communications guru Tom Proietti will be presenting on Personal Branding
BRANDING YOURSELF -- IF YOU DON'T, SOME ELSE WILL
Most of us leave branding to our marketing staffs or to the blizzard of brands in the corporate world. Actually, we, ourselves, are personal brands. Most of us don't realize that and those who do grossly underestimate the value and importance of our own brand. This workshop will assist you in identifying and developing your personal brand. You just may be the next Oprah or Lady Gaga and not even know it.
About Tom Proietti
Tom Proietti is Professor of Communication at Monroe Community College and former Chair of the Communication Department there. He has also recently been named Visiting Scholar in New Media at St. John Fisher College.
Tom is a former newspaper, radio and TV journalist, and an advertising and cable TV executive who spend nearly five years with Time Warner Communications/Greater Rochester Cablevision as Vice President of Marketing and Programming.
He was the founder of the Communication/Journalism programs at St. John Fisher College where he taught for 12 years (1968- 1980). His recent appointment at Fisher caps his career with an exclamation point.
He is a graduate of the S. I. Newhouse School of Public Communcation at Syracuse University where he received his Master of Science degree in radio/TV/film. Tom has also been a long-time advocate for media literacy.
Entree coices: Chicken Pot Pie, Vegetarian Quiche with broccoli/cheddar cheese, Quiche with shrimp
Sides: salad and rolls
Desert choices: Carrot Cake and NY cheesecake
Drinks: coffee and tea provided, open bar available
Reservations appreciated, walk-ins welcome. Register at:
Towpath Cafe is located in the Village of Fairport on Main Street (Rt. 250) in the Box Factory beside the canal. Parking is available at the Box Factory parking lot just off of Lift Bridge Lane (across the street from Mulconry's). Avoid the reserved parking spaces in the Box Factory lot. You can also park in the Public Parking lot across from the Box Factory (near the Ice Rink). The Towpath is located inside the Box Factory, overlooking the Fairport Canal Bridge and the Erie Canal.