News (Blog)

ROC ATD currently is using this blog to provide news and other information to ROC ATD members and others visiting this website. For information on our upcoming programs, please visit the events calendar.

  • Fri, March 29, 2013 9:18 AM | Suzanne Choma
    The Friends of Ganondagan is the private, non-profit organization that supports Ganondagan, the 17th century town of over 4000 Seneca Indians, and a national landmark and NYS historic site now. The Friends provide a lot of educational and cultural events to over 3500 school children and over 40,000 visitors each year. The strength of the Seneca People rests in their ability to achieve a lasting and sustainable peace with their former enemies through the creation of the League of the Iroquois. We focus our programs on this message of peace.
    Our services and programs are expanding quickly and we are building a new year-round Seneca Art & Culture Center at Ganondagan. We have launched our first social entrepreneurship  in our Iroquois White Corn Project, a low glycemic, complex carbohydrate that served, along with beans and squash, as the healthy basis of the traditional Seneca diet.
    We need volunteers interested in promulgating the message of peace through creative program design and delivery. Our Program Director, Jeanette Miller, a Mohawk, has twenty plus years of experience in communicating Ganondagan's message and would love to have you join her and her Programming and Partnership Team. If you want to find out more, then please call Laurie Allan at 585-820-3769 or e-mail her at
  • Thu, March 28, 2013 9:55 AM | Deleted user

    GV ASTD is seeking your talent to help shape the future of our chapter.

    Chapter Leadership Opportunities Available

    GV ASTD is seeking candidates to fill the President-Elect and Vice President of Membership positions for the 2013-2014 board year beginning in July 2013. This is an excellent opportunity to get more involved with your chapter, work with a talented and committed board of directors, represent the chapter at the national level, and help move the workplace learning and performance profession forward. To learn more, check out the select leadership and committee opportunities. To be considered for the positions, please complete the application, save, and submit via e-mail along with your current resume to by Wednesday, April 24th. If you have any questions about the open positions or the selection and election process, please contact Kelli via e-mail or at 585-256-3586.

    Chapter Committee Opportunities Available

    Have you thought about getting involved with GV ASTD, but were unsure how to go about it?  We have opportunities for you to make a big contribution in as little as 2-4 hours per month.  This is a great way to be more engaged with your chapter with minimal commitment.  The Chapter is seeking members for our Membership, Special Projects and Sponsorship Committees. To learn more, check out the select leadership and committee opportunities. To be considered for the positions, please complete the application, save, and submit via e-mail along with your current resume to If you have any questions about the open positions or the selection and election process, please contact Kelli via e-mail or at 585-256-3586.

    We encourage you to submit your applications as soon as possible. If you have any questions about the open positions or the selection and election process, please contact Kelli via e-mail or at 585-256-3586.

    Thank You!!

    Thank you for being a member of GV ASTD. As a 501c3 non-profit organization, our chapter's ability to support its mission of "actively collaborating with individuals and businesses in the Rochester community on workforce development"  is made possible by your contribution of membership fees and personal time and talent. We welcome your ideas and active participation.

    We look forward to seeing you at an upcoming GV ASTD event.

    The GV ASTD Board of Directors

  • Thu, February 28, 2013 9:13 AM | Suzanne Choma
    On Thursday, February 14, 2013 there were 24 attendees at our early morning networking event at Pittsford Farms Dairy (7:15-9:00). GV ASTD Board Vice President Chrystie Barker opened the event and welcomed everyone. Jennifer Benson, former Board Member, then began the facilitated discussion.  First, she welcomed everyone and then invited participants to introduce themselves. After introductions, Jennifer asked participants to engage in discussion and offer up some topics of interest related to the training industry regarding strengths, challenges/obstacles, strategy, and how GV ASTD might help. 

     The discussion that followed was wide-ranging, and featured what was most on their minds of those present:

    • The importance of recruiters doing a good job of pre-screening to bring qualified applicants to small businesses.
    • For job applicants, the importance of talking to real people (not just the company website) to find a position.
      • Networking is important.
      • Personal relationships are important.
      • Seeking outside the box means to obtain connections within.
    • A couple of participants suggested that for people in transition, it might be a good idea to have a specific Special Interest Group (SIG) related to job search, hiring, recruiting, interviewing, etc.
      • Also discussed to perhaps involve not only GV ASTD, but also SHRM and NHRA.
    • We were reminded that each of us is our own "small business" in the job search process. Doing one's homework and targeting particular employers was suggested as an important strategy. 
    • A potential hiring manager observed that it is sometimes difficult to convince management to bring on a new staff member when internal candidates are available (and perhaps not as well qualified).
      • The manager found that a good strategy is to bring on contractors to demonstrate that having skill and ability in training design and development is important (not just subject matter expertise).
    • Another suggestion to jobseekers was to research what current skills and abilities are needed (e.g., software expertise) and get some preliminary training in it
    • Addressed need for TIPS AND TRICKS section of GV ASTD website…perhaps a blog or WIKI where people can add information
    • Discussed leveraging the GV ASTD website as a resource where there could be a catalog option to add “talents” (e.g. voice over artist, HR training, etc).  Not necessarily advertising, but more as a reference.
      • Discussed that it is important to have a forum for exchange of creative ideas regarding what others are doing. Especially important when you are a resource of ONE in your organization.
    • The CNY chapter of GV ASTD was suggested as an organization that does a good job of connecting its members regarding best practices.

    Thanks to GV ASTD member Mary Harris for writing this event summary!

    • Sat, February 23, 2013 5:49 PM | Deleted user


      ROCHESTER, NY--The Rochester Chapter of the Society for Technical Communication (STC) will hold its 54th annual conference, Spectrum, on March 21, 22, and 23, 2013. The conference will be held on the campus of Rochester Institute of Technology.

      The conference begins on the evening of Thursday, March 21, with an opening reception and keynote presentation. The keynote speaker is Alan Houser, President of STC, whose topic will be “Seeing the Future, by Looking at the Past.” Mr. Houser is an STC Fellow, a former member of the OASIS DITA Technical Committee, and a popular presenter at technical communication conferences. He holds a BS in Electrical Engineering and an MA in Professional Writing from Carnegie Mellon University, Pittsburgh, Pennsylvania, USA.

      Friday, March 22, features a full day of presentations by technical communications experts who will discuss topics such as mobile online help development, professional development, information searching, e-publishing, technical editing, and data visualization tools. The day will end with a series of five-minute “lightning talks” on a variety of topics.

      A ½-day post-conference leadership program on Saturday, March 23, will feature presentations by leaders in the technical communication profession.

      Additional details about Spectrum 2013, and a link for registration, are available at

      Spectrum is the longest-running regional conference of its type in STC. It has been held annually in Rochester since 1958.


    • Tue, December 11, 2012 10:40 PM | Suzanne Choma

      Thank you to everyone who filled out and submitted a GV ASTD survey prior to the holiday networking event. Over sixty people participated. Congratulations to Kristen Hadcock, who won the one year GV ASTD membership, effective on her next renewal date.

    • Tue, December 11, 2012 10:32 PM | Suzanne Choma

      Over thirty five GV ASTD members and guests attended the annual Holiday Networking event on November 15  at Pomodoros on University Avenue to share good food, drink, and camaraderie. Congratulations to the three lucky attendees who had their names drawn at the event’s drawing. Pat Black and Mary Ness each won a copy of Stephen M. R. Covey’s The Speed of Trust. Britt Lui won a course seat with a retail value of $200 from New Horizons Computer Learning Center of Syracuse and Rochester.

    • Sat, November 03, 2012 10:51 AM | Deleted user

      written by Jim Darby

      Kelli Loveless, Co-President of the GV ASTD Chapter, recently earned the coveted Certified Professional in Learning and Performance (CPLP) credential from the American Society for Training & Development (ASTD) Certification Institute. The CPLP™ designation affirms that Kelli demonstrates the knowledge and skills to be a top performer in managing the learning function.

      "I'm honored to earn this credential," says Kelli, Manager of Learning & Development at ESL Federal Credit Union. "It's a rigorous process involving nine areas of expertise. When you earn a CPLP™ you can be sure you have the range of knowledge to lead and succeed in the workplace learning and performance field," she says.

      "It's particularly gratifying that three members of my team also achieved their CPLP credential because it signifies that we have the knowledge, skills, and abilities to provide value to our employer, colleagues, and clients," she adds.

      Three of Kelli’s direct reports at ESL Federal Credit Union all of whom are ASTD members earned CPLP™ certifications in the following areas of expertise:

      • Yvette Charleton, Training & Performance Specialist, in Delivering Training
      • Jim Darby, Instructional Design, in Designing Learning
      • Julie Demo, Training & Development Specialist, in Delivering Training

      ESL encourages its employees to continuously enhance their professional skills by pursuing professional certifications both for their own career development and for the good of ESL and its members. One of the key performance goals in 2012 for Kelli and her team was to achieve the CPLP™ certification from ASTD to enhance the quality of ESL’s learning interventions. "While we're thrilled to earn our CPLP credentials, we recognize this achievement is part of the larger journey of continuous learning and improvement both personally and professionally," says Kelli.

      "As the association dedicated to the workplace learning and performance profession, ASTD is at the forefront providing information on the critical skills and abilities that practitioners must have to succeed in the field," says Tony Bingham, President of the ASTD Certification Institute. "The CPLP™ credential was built to provide workplace learning professionals a tool with which to increase their knowledge, competence, and confidence while proving their value to employers," he says.

      Learn More about How to Earn Your CPLP™ from Kelli and Her Team

      The GV ASTD chapter will mark the CPLP™ achievements of Kelli and her team by hosting an informal discussion at the Pittsford Farms Dairy, 44 N Main St Pittsford, NY 14534, on Thurs., Nov. 15 from 7:30-9:00 a.m. Learn more about earning a CPLP™ certification from local people who have just completed the process. Kelli and her team will invite your questions and share their experiences over coffee and donuts. Be sure to join us! And even if you've already earned your CPLP™, come and network with other chapter members.

      More information about the CPLP™ program may also be found at Additional questions should be directed to:

      written by Jim Darby

    • Sun, July 29, 2012 4:15 PM | Deleted user

      It was a success! We experienced a great turnout at our first morning professional development session, held on July 11th, at Pittsford Dairy.  The 7:30 a.m. timeframe was deemed positive by all attendees and will definitely be considered for future events.

      The event began with 15 minutes of casual networking and chatting over coffee. Once we were full of caffeine (and treats), Jennifer Benson conducted an introduction activity followed by a facilitated conversation using pre-defined discussion points.

      Thanks to all that attended and participated in the event.  Special thanks to Jennifer Benson for organizing and facilitating a great professional development and networking opportunity!

      July 2011 GV ASTD Morning Networking Event

    • Sun, July 01, 2012 7:39 AM | Suzanne Choma
      Thank you to the GV ASTD members who participated in the elections and approved the board of directors for the term July, 2012 - June 2013. The officers are:

      Suzanne Choma and Kelli Loveless, Co-presidents
      Becky Ezell, Vice President, Membership
      Jennifer Benson, Vice President, Professional Development
      Chrystie Barker, Vice President, Marketing & Communications
      Hannah Morgan, Vice President, Talent Liaison
      Tom Stone, Vice President, Technology & Social Media
      Phil Minarik, Vice President, Finance
      Bob Whipple, Vice President, Special Events & National Liaison

      To learn more about the incoming board of directors, please click here.
    • Sat, June 23, 2012 6:15 PM | Deleted user
      Check out the new photo galleries from May and June program events! Both events were well-attended and the feedback was very positive. If you were not able to attend, check out the photos for what you missed -- and we hope to see you at GV ASTD events in the near future!
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