Drinking Our Own Champagne: Using mLearning for Sales Training at Element K
Presented by Phil Harriman, Sales Training Manager at Element K
Element K account executives need to be able to articulate the value of their learning solutions including mobile learning. They need access to product information and to learn about these products when it is convenient for them, not just when they are at their computer. Element K developed and deployed a collection of mobile sales training content to its account executives so they can “drink their own champagne.” The account executives use the products and services offered to their customers. Their first-hand experience articulates the value of the products to the client base.
Participants in this program learn about the tools and methodologies, see demonstration samples of the content and the techniques used to create it, and discuss the lessons learned. You’ll be able to apply the practical lessons learned to your own sales organizations and to other job roles that can benefit from mobile learning.
You learn when to re-use, re-develop, or develop new content for use in mobile learning. We’ll discuss how to use a pilot to inform and improve a full-scale rollout. We’ll discuss simultaneous deployment of learning content to office-based and mobile employees. And we will integrate mobile learning into a blended learning solution.
Phil Harriman has extensive experience as a learning and development professional in both corporate and higher education. Prior to his current role as Sales Training Manager at Element K, he worked as a Senior Instructional Designer with Cognitive Arts, and as the Director of Instructional Technology at the College of Wooster.